Andre Face of Win Win Bingo

09th September, 2012

One of the leading faces of reality tv stardom has become the latest celeb to put their name to an UK online bingo site.

90s pop sensation and reality star Peter Andre has become the new face of Gala Bingo's 'Win Win Bingo' campaign, which comes complete with an online bingo site redesign, online campaign, TV and outdoor media - all with grinning Aussie Andre's.

The new campaign, which is thought to be costing the online bingo giants over a million to launch, is the latest online bingo site to go big with branding, in what is becoming a competitive if not saturated market place.

A spokesman for the Gala Bingo brand said of the new campaign...

'Coming out with a new site and an exciting new promotion, we really need to cut through the noise to get our message out'.

Andre follows in the footsteps of ex-wife Jordan, who was recently the face and body of rival online bingo site, Foxy Bingo.