09th February, 2015
One of the brightest and fastest growing UK online casinos and betting sites has pounced on a deal that will see their name emblazoned across the UK Premier League for the remainder of the season.
Maltese licensed Betway Casino has taken advantage of the misfortunes of Swiss based company Alpari went into administration, leaving a multi-million pound gap in the coffers West Ham United, who's shirt carried the Alpari brand's name.
In steps Betway, putting pen to paper on what West Ham United have described as their most lucrative contract to date - a three and a half year deal worth some £20M to the East End club.
The deal with the online casino and betting site will see the brand on the shirt - as witnessed by football fans across the world yesterday afternoon as West Ham were robbed at the death in a 1-1 draw with Manchester United.
It will also mean extensive branding around Upton Park, as well as for TV, training, online presence and interaction with the football club and it's staff.
Karen Brady, vice-chairman of the football club, said of the deal...
'We are pleased to welcome Betway to the club as our new principal sponsor, in what is our biggest-ever commercial deal. Like us, Betway are an ambitious, forward-thinking company and the size of the agreement reflects our status as one of the fastest growing brands in world football.'
'Betway join us at one of the most exciting periods in our history and we will be working closely with them as we prepare to bid an emotional farewell to our home of more than 110 years before moving into our stunning new stadium in 2016.'
Betway were equally as excited about the deal that includes bonuses and insurances, should West Ham win silverware during the coming four seasons...
'West Ham United are a club with a rich history and passionate supporters and we're thrilled to have secured this sponsorship at a time when the team are performing so well.'
The growing legion of UK online casinos and betting sites using the Premier League, as well as Football in general, for their marketing exploits sees no signs of stopping, with the likes of 32Red (Rangers) and Dafabet (Aston Villa) amongst the companies getting involved.
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