Bonus Feature Puts Casinos In A Spin

30th July, 2013

The world's leading supplier of online casinos games has announced a new feature that will see their award winning casino games having the abililty to allow game specific bonuses bespoke to each operator.

Israeli based online casinos giant Playtech will now allow free spin bonuses for all it's games bespokely made per operator, allowing greater flexibilty for the likes of Ladbrokes Casino and Will Hill Casino.

Such UK online casinos will be able to ask Playtech for specific bonus rounds and the levels of free spins available - which in turn become powerful marketing messages to attract new customers to their online casinos sites.

Customers will then be able to pick at which UK casino they want to play at - depending on the amount of free spins on offer for the slots game in question - something very attractive to online slot machine players who do not necessarily want to get involved in deposit bonuses with huge playthough requirements.

In a PR statement to the industry, Playtech have described the new feature as...

'providing operators with an alternative promotional and acquisition marketing tool allowing them to introduce new customers to a game with minimal monetary commitment'.

So for example, 32Red Casino might want to offer customers 25 free spins should casino customers hit the free spin bonus on particular online slots games.

A spokesman for Playtech said of the new unique feature for casino operators...

'We are thrilled to introduce these industry-leading features to market. They provide a level of flexibility that will help our valued operators to improve their marketing efforts tremendously and therefore increase their success and revenue'.

'We believe these features represent the future of how operators target customers and have already received very positive feedback from some of our larger licensees'.

Larger licensees in question include some of the best uk casinos online, such as William Hill Casino and their new partnership - that being Harrow based online casinos company, Ladbrokes Casino.