27th May, 2013
A leading European sports betting site served up and ace this week after announcing one of the best tennis players ever to grace the planet was soon to become one of their ambassadors.
Maltese based online betting site You Win has put pen to paper with German tennis legend Boris Becker, whom will grace the marketing efforts in You Win's core markets, as well as helping to increase brand recognition in the likes of Becker's home nation, as well as Canada, Turkey and the UK.
Becker, who has a total of six Grand Slams under his belt, is known to betting sites via his love of sports and poker.
A spokeman for You Win explained how this announcement was just the latest ingredient to what has been a successful marketing plan of late...
'This is exactly the right time to introduce a sporting legend who we think personifies our core strengths - ambition, dedication and commitment to entertaining the public.'
Boris Becker himself was equally as excited about the new deal...
'It's going to be a great summer of sport this year (starting) with a Bayern Munich victory on Saturday. Betting has always been an integral part of sporting culture and can create as much excitement for sports fans as the results do. So whether it's backing Bayern or looking forward to the French Open and Wimbledon, our aim is to ensure we continually engage fans.'
Many of the UK's best bookies online use famous faces in the sporting world to show off their wares, including the likes of Ruby Walsh (for Paddy Power), Robbie Savage (for William Hill) and Chris Kamara for Ladbrokes.
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