19th August, 2013
When it comes to football sponsorship, there is one online casinos and gaming brand that stand head and shoulders above the rest - and their latest deal just adds fuel to that fire.
Austrian and Gibraltar based online casinos and betting company Bwin Party Digital Entertainment have put pen to paper with French Ligue Un side, Marseille, in a deal that will see Bwin become the club's new online betting and gaming partner.
The new three year deal will see Bwin boost their brand within France and the rest of Europe and will include rights to l'OM which includes the likes of in-stadia branding, online inititiatives, access to players for marketing campaigns as well as social media and database marketing.
This new deal is just the latest football sponsorship for Bwin - having already put pen to paper with the likes of Man Utd, Bayern Munich, Juventus, Anderlecht and Real Madrid.
A spokesman for the company said of the deal...
'We are proud to establish this partnership with Olympique de Marseille, one of the oldest and most successful clubs in France and Europe.'
'It means that we are now partnered with six of the greatest clubs in European football, enabling us to offer our customers an unparalleled range of online and real world offers.'
Bwin are one of the biggest online betting brands in Europe, having merged with Party Poker back in 2010, allowing them to become one of the best online casinos sites.
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