City Signs Online Casinos Deal

23rd August, 2013

City Signs Online Casinos Deal

The slew of sponsorship deals for football clubs by UK online casinos and betting sites continues with no signs of stopping this week - this time with one of the UK's leading Premier League teams.

Online casino 188Bet have put pen to paper with Manchester City FC for a two year deal that will see the online casinos site and mobile betting offered through a variety of means in and around the football club.

The Asian-based 188Bet, who have offices in London and the North of England, will be able to put their marketing around the Etihaad Stadium, as well as on the Man City FC website.

The deal will also allow 188Bet to use the Man City badge, as well as players from the first team to their customers in South East Asia, mainly Thailand, China and Indonesia.

A spokesman for the football club said of the deal...

'188BET’s experience within the Premier League has made them one of the most popular bookmakers among football fans, making them the perfect fit for the Club.'

'Having built a strong reputation by providing customers with an extensive variety of products across multiple markets, we feel 188BET has the opportunity to become one of the biggest online gaming companies in the world. We look forward to working together to help them expand their operations, particularly throughout South East Asia.'

The online casinos site and mobile betting operator were equally as excited by the deal...

'Manchester City is a fantastic addition to our global partnerships with Premier League football clubs. We are delighted to be associated with a club with such strong heritage and a passionate and loyal global fan base.  This will allow us to reach a broad international audience.'

Related sponsorship news has seen online betting and online casinos giants Paddy Power review their deal with Arsenal FC, signing a new deal that will see them be the offical online betting partner of the North London club for the next two years.