In-Play Betting Key For Ladbrokes

17th August, 2010

One if the best uk casinos and sportsbooks has followed the growing trend in bookmaking, by in making in-play betting their strategic focus for the coming years.

Harrow based UK bookmaking giant Ladbrokes are joining the likes of Totesport, Paddy Power and SportingBet by looking to improve their betting in running products.

With reports of up to 60% of turnover now coming from live betting, Ladbrokes have quickly pounced by developing new and improved systems which allow them to offer even more markets in-play.

John O'Reilly, the soon to be departed senior exec in charge of all things eGaming at Ladbrokes, said the company would look to release it's new products in stages, with a view to a complete package in a couple if years - just in time for the Euro2012 Championships.

As well as hitting the news with their recent appointment of new CEO Richard Flint, Ladbrokes have also announced deals in South Africa as well as the newly regulated French market by tying up a deal with sports channel Canal+.