ITV Makes William Hill Signing

20th February, 2010

One of the leading UK bookies has signed up with the leading UK independent broadcaster, in an online deal that will see viewers offered exclusive offers and bonuses via TV and a co-branded website.

William Hill, the brand behind one ot the best uk casinos and online sportsbooks, has signed a deal with ITV which, which started last weekend with a advertising campaign for the William Hill sportsbook during the coverage of the fifth round of the FA Cup.

A spokesman for ITV said of the deal...

'As the home of free-to-air live football in the UK, ITV is a natural brand fit with William Hill.'

This latest deal for Hills caps a remarkable turnaround in fortunes, after they announced great results for the previous year following their merger with Playtech.