King Drafts In Football Sponsorship

05th February, 2016

King Drafts In Football Sponsorship

A US based online casinos and gaming company best known for their fantasy sports products has been busy in the UK this month, after confirming the signings of several top tier football teams.

Boston based DraftKings, known for their daily fantasy sports products, has put pen to paper with a number of Premier League football teams ready for a UK launch which is thought to be in the next few weeks.

The deals include the likes of Liverpool FC, Arsenal FC and Watford FC - it is thought that the deal will see Draft Kings as the official fantasy sports sponsor for each of the UK top flight football clubs - but what is known is that the deals will see DraftKings being able to offer the fans of each football club the likes of money can't buy experiences involving their footballing heroes, as well as match tickets, training tickets and other football related prizes.

The deals will also include branding throughout the clubs, incuding PR boards, in-stadia branding and website presence.

A spokesman for DraftKings said of their assult on the UK Premiership...

'Our ambition is to bring players as close to the action as possible, with all the information they need to assemble the best teams. To do that, we are partnering with some of the biggest names in football here in the UK.'

DraftKings may be new here in the UK but their sporting strategy is nothing new for the Boston based company, having splashed the cash with many US Sports teams to great affect - allowing them to build on their claim of the biggest fantasy sports company in the world.