Laddies Look To Invest

18th June, 2011

Continuing on from their major overhaul of their management team, one of the biggest online bookies and casinos in the UK has announced further major future investment into their brand.

Harrow based retail and online bookmaker Ladbrokes has unveiled a £50m war chest to be used invested into what they call their 'innovation strategy' - which involves refocussing their marketing efforts to their online business, in order to stay one step ahead of the competition.

As well as huge research and marketing budgets, the move will see a change of agencies and supply partners, in order to help the online bookie and one of the best uk casinos online to grasp back the title of the UK's biggest bookmaker, from arch rivals William Hill.

A spokesman for Ladbrokes said of the announcement...

'We realise it is imperative to strengthen our capabilities in areas such as sportsbook, technology and online marketing'.

The strategic move was announced after Ladbrokes revealed ever decreasing profits during 2010, despite a record World Cup.