New Live Streaming Coming To UK Bookies

01st February, 2012

British horse racing's leading supplier of live television prictures has announced a new deal that will see them supply live streaming to some of the best uk bookies in the business.

Live streaming provider SIS (Satellite Information Systems Lyd) will supply the likes of Paddy Power, OneXTwo and Bet365 with live pictures.

The deal will see weekly racing beamed live from Dubai, straight to bookmakers shops and online betting sites, which will culminate with the Dubai Racing World Cup, pencilled in for the end of March.

A spokesman for the live streaming company said of the new deal...

'(In) a growing market, we understand there is a already a great product on offer but we believe there is room for more. Our offering means we can offer live racing every day.'

The Racing World Cup from Dubai is the richest horse race in the world, with a reported first prize of over $1.2M.