New Online Casino from Lingerie Queen

20th February, 2008

High Street lengerie chain Ann Summers has announced that it is about to launch a new UK online casino, adding to it's already established online bingo brand.

Powered by Parlay Entertainment and ran by the white label champions St Minver,the new online casino is designed to apeal to both men and women.

MD of St Minver, Leigh Nissim, stated that...

'Ann Summers aims to extend its relationship with customers both from a communications and revenue perspective. Gaming provides an ideal vehicle through which this can be achieved as the games provide sticky content and the customer relationship management activities are closely aligned with their product promotions.'

Rumours that the normal casino sign-up bonuses and deposit bonuses were being replaced by vibrators and butt plugs were strongly denied.

Bookmark This Story...

Back to the top

< Back to more Online Casino News