New Online Sportsbook Into Orbit

10th July, 2011

One of the leading online sportsbooks has announced a deal that sees them power a brand new online bookie from a consortium of both business brains and gambling experts.

UK based sportsbook JenningsBet has done the deal with Cheshire based group, which will brand themselves as Apollo Bet.

Regulated by the Isle of Man, Apollo Bet has been some nine months in the making and is headed up and endorsed by leading snooker player Andrew Higginson.

Apollo Bet has big aspirations in what is a very crowded marketplace - they already sponsor leading rugby side Widnes Vikings - with management being quoted that they hope to be challenging for top spot in the near future.

As well as sports betting, Apollo Bet will also offer online casino games, such as online slots, video poker and classic casino table games.