Online Casinos Confirm Merger Talks

24th January, 2010

Two of the best online casinos have confirmed that they are in talks to complete a possible merger, which would create the largest gaming company in the world.

A report from news agency Bloomberg states that Bwin and Party Gaming are deep in discussions to merge their online casino, poker room and sportsbooks, to the tune of $4bn.

A spokesman for the Austrian-based Bwin said that the talks were at an early stage in the process, but was quick to point out that they were also weighing up other options within the online gaming world...

'We are in talks with a lot of competitors, some of these talks are successful, such as those with Italy’s Gioco Digitale; some end without any result.'

It is estimated by industry insiders that the merger would see the newly formed giant controlling nearly 15% of the online casino market in Europe.