Paddy Power Ryding Their Luck

30th September, 2010

One of the leading online betting sites and best uk casinos online has struck again with their famous Hollywood sign - this time at the pending Ryder Cup golf tournament.

Paddy Power has erected their huge sign in the hills adjacent to the Celtic Manor golf course, home over the next few days to the prestigious Ryder Cup tournament. Despite renting the private field for the week, a court injunction from the local council has put a stop to their publicity stunt early - or some would say, perfect timing.

Such was the annoyance of the Cetic Manor golf course owner, Sir Terry Matthews, that he branded the online betting site 'scum' for their guerilla marketing tactics.

Paddy Power of course has played it beautifully, commenting that they thought the decision was 'draconian' and that all they wanted was to have a bit of fun.

Not detered by the court ruling to take down the sign immediately, the cheeky Irish bookmaker have even set up a book on when the site will next make an appearance...

2012 London Olympics 2/1
2011 Grand National 4/1
2010 Prix de l’Arc 6/1
2010 Commonwealth Games 8/1
2011 Rugby World Cup 10/1
2014 Football World Cup 28/1
Terry Matthews' back garden 50/1
The Moon 100/1