Paddy Power Snaps Up SportsBet

25th December, 2010

One of the biggest and best betting sites in the UK has upped their game on the other side of the world, by snapping up the remainder of shares in their Australian arm of business.

Dublin based betting site Paddy Power has bought the remaining shares in it's Sportsbet business, another 101M € worth to be exact, added on top of the 27M € already spent when Paddys bought the original 51% percent.

The Australian side of the betting business has proved to be somewhat of a boon for the Dublin outfit, which Patrick Kenndey, CEO of Paddy Power has described as being 'cracking'.

This latest move is thought to have come three years earlier than expected, due to the success it has brought - with Paddy Power wanting to snap up the company lock, stock and barrell.

As well as their Australian business, Paddy Power are also in partnership with former French betting monopoly PMU, as well as being one of the best online betting sites, online casinos and online bingo sites.