Paddys Sign Up City

21st February, 2012

The latest betting company to get into sponsorship went to the top of the Premier League this week, after announcing a deal that sees them be the official betting partner for Manchester City FC.

Paddy Power will be partnering the Eastlands outfit, which will see them collaborate on a wide range of commercial opportunites, not least a fully branded betting site accessible from the Manchester City website, as well as in-stadia advertising.

A spokesman for the Dublin based betting company said of the deal...

'There are a lot of similarities between Man City and Paddy Power, with us both having established reputations for putting out fans and customers first, whilst rising to the top of the table in our respective fields.'

Man City's commercial officer was equally bullish about the appointment...

'Not only do Paddy Power and football go hand in hand, but with their dynamic match day odds and money back specials, we believe this partnership will provide real added value to our fans.'

Paddy Power, who also supply online poker and some of the best uk casinos games online, confirmed at going to press that the deal starts immediately and will continue until the end of next season.