Poker Stars Become Rugby Stars

26th October, 2009

One of the best UK poker rooms, PokerStars has announced a deal with the England Rugby Team to become their new official partners.

In what is being mooted as a considerable financial deal, PokerStars will be allowed to use the 'official partner' tag on all advertising, as well as major branding around Twickenham and other channels.

The four year deal is two fold, with the RFU hoping that the game of Rugby will be now be elevated in the US with the increased coverage from Poker Stars, who despite the US gambling ban, are massive in the North America area.