Skys Gets In On The Betting App

16th June, 2011

One of the UK's best online casinos and sportsbooks has revealed it is getting in on the betting apps bandwagon, following their partnership with top mobile betting platform, Mobenga.

UK based sportsbook Sky Bet is looking to increase it's share in the lucrative mobile betting market by teaming up with Mobenga, to create betting apps available for use on such smartphones as iPhone, Android and iPad.

A spokesman for Sky Bet said of their latest news...

'Mobenga have a proven track record of delivery and innovation in the mobile betting space and we look forward to working with them, to leverage our Sky brand and distribution channels.'

Mobenga CEO, Christian Rajter was equally bullish about the partnership lasting a long time to come...

'Sky bet is a well known and respected brand and they are in a unique position to offer a complete interactive service to their audience. Our launch of smartphone clients will be the first step to firmly establish Sky Bet in the mobile channel.'

Sky Bet are the latest online bookie to realise the weight behind mobile betting in the future, with iphone betting apps recently released by Paddy Power, Ladbrokes and William Hill.