Top UK Bookies Launch iPhone Betting Apps

11th December, 2009

Spme of the best uk bookies have today announced the launch of their betting applications for the iPhone.

Both Ladbrokes and William Hill have gone live with their betting apps, which are powered by mobile betting software specialists Mfuse. Customers will be able to download the betting app and access the full range of markets and events found at either companies websites, as well as access the latest betting in running prices and all the latest odds, in real time.

A Ladbrokes spokesman commented on the excitment that this new innovation is bringing to the company...

'Mobile betting and gaming will be a key driver of growth in the sector in the next few years – the Ladbrokes iPhone application is another step forward in making mobile betting and gaming easier to access.'

William Hill were equally as optimisitic for the new product, a spokesman confirmed today...

'We are delighted to now be able to offer iPhone users an optimised betting experience suited to their device. We are confident this will increase our reach and help attract new customers to our business'.

Latest figures show that more than 1.5m people in the UK alone own an iPhone or an iPhone Touch, with this figure due to rocket even more in the coming months, following deals with Orange and Tescos allowing them to sell iPhone packages.