24th August, 2012
In what can only be described as one of the more bizarre link-ups in modern day product marketing, a reality TV star has been chosen to be the face behind the launch of a new fake tan brand - alongside an online bingo sites comedy fox.
The fake tan product is called Fur Real - and that is precisely the question asked this week when Lucy Mecklenburgh of The Only Way Is Essex fame, stepped out alongside her free bingo cohort, Foxy - of Foxy Bingo fame.
Both a-glow in orange, the two stars paraded and posed for the camera - one tall, orange with long hair - and Foxy, not looking bad either.
Foxy is the face of Foxy Bingo and he was very excited to be standing next to Lucy to promote their new product...
'I wanted someone similar to myself to launch Fur Real, so with Lucy being both attractive and a lovely shade of orange, I though we were the perfect pairing.'
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