Victor Chandler Rebrands as Mister Apuestas

24th April, 2010

One of the leading online bookmakers and best uk casinos has launched a version of it's brand in Spain, following extensive research into the market.

Gibraltar-based Victor Chandler as undertaken a project to research what brand would work best in the country just a hop slip and a jump away from his office - and he result was 'MisterApuestas.com'.

The launch of the brand will be within the next few weeks, fronted by the man behind the legend - Victor Chandler himself. The Mister Apuestas brand, which translates as Mr. Bets, will see Chandler front the website, online advertising and offline media, as well as work with their affiliate database.

Speaking of the new brand, Victor Chandler was bullish in his confidence in the new market... 

'Sport is a central part of Spanish culture. I believe that there is an opportunity to build a very strong business there.'

'It won’t be easy as there is a lot of competition who have beaten us into the market, but I am confident my marketing will be distinctive.'

All of the marketing for Victor Chandler's new Spanish brand will be handled by Elogi - a media agency from Madrid.