26th July, 2013
One of the biggest and, somewhat surprising deals to have come about in recent times has finally borne fruit, with the announcement of online casinos site Ladbrokes adding their new Vegas product to the mix.
Earlier this year it was announced that Ladbrokes Casino was going to get into bed with the world's largest online casino games supplier, Playtech.
This was a surprise to many in the industry, following Ladbrokes' rivals William Hill and their experience with the Israeli brand - which ended acrimoniously earlier this year whereby Will Hill bought themselves out of the deal.
This new deal however seems to be going from strength to strength - after the announcement of Ladbrokes Casinos new Vegas tab on their website.
The new Vegas casino games tab will see a slew of games being made available, with no less than fifty online slots games going live, as well as classic casino table games and online scratchcards.
Whilst there will be 70 games in total to start with, half of these will be made available on Ladbrokes' very own mobile casinos site.
It is also thought the new deal will allow the Harrow based operator to select anyone of the hundreds of games already on Playtech's books.
A spokesman for Ladbrokes said of the new Ladbrokes Vegas product...
'Ladbrokes customers will now begin to see the benefits of our partnership with Playtech with a strengthened gaming offer across all channels'.
'This, together with the establishment of Ladbrokes Israel which was formed in May has seen us take a considerable step forward in our digital capabilities with further enhancements to come in the coming months.'
Slot games available for Ladbrokes Casino customers include titles such as Little Britain, Monty Python and the Sopranos.
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