William Hill in Bouyant Mood

20th January, 2010

The UK's biggest bookmaker has announced an upturn in performance in the latter half of the 2009.

A run of football results in the bookies favour was highlighted as being the main catalyst that saw William Hill Plc boasted a seventeen percent increase in gross margin, with net revenues up by six percent.

A spokesman for William Hill Plc, who have online sportsbooks, online casinos and online poker rooms to their name, amongst others, said of the latest results...

'...the group expected to hit net revenues for the year up by 4% on 2008, with an operating profit close to £250 million for the year'.

Hills are also expected to announce an increase in profit of around 12% for it's eGaming side of the business, following the losses made last year due to the Playtech partnership.