Willy Wonka Wows In New Online Bingo Ad

23rd January, 2012

A leading UK online bingo site has revealed the inspiration behind their latest advertising campaign - the one and only Roald Dahl!

London based online bingo site Virgin Bingo has done away with their usual cartoon characters and CGI ads, to film a campaign that will see Willy Wonka and beautiful Oompa Loompas to boot.

The advertising campaig has been thought up by ABF Pictures and it forms part of a half-a-million pound campaign that will see back-up from traditional print, as well as online, social and viral marketing.

A spokesman for Virgin Bingo said of the new campaign...

'The new ad has a flavour of Willy Wonka about it, with lots of energy, excitement and fun - just what our customers have come to expect from Virgin.'

ABF Pictures Creative Director, Matt Baraclough was equally excited about the ads...

'We're thrilled to have the opportunity of working with Virgin Bingo and (working with) Virgin allows us to think bigger and look at online bingo in a different way.'

The online bingo advert will air within the next three weeks, with slots already booked for Sky, Ch5 and other various UK cable channels.