22nd June, 2010
Nearly eighteen months after they welcomed back adverts from some of the best uk casinos online, it was today announced that Google would extend their open arms to online casinos and poker room ads - via one of their biggest acquisitions.
The search engine giant's YouTube has many a viral campaign and skits from some of the best uk casinos, but until now they have not allowed adverts from any gambling company - until now. In a statement the US-based brand hinted that there could be brand channels available, as well as opportunities via video pages and on the homepage itself.
A spokesman for Google commented that they had 'been in discussions with brands and agencies for more than two years' and that they were 'very confident that the advertisements would not be shown to underage viewers'.
This move would be a welcome addition to the marketing mix for many an online casino, including uk casinos such as 32Red Casino and Ladbrokes
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