William Hill Review

One of the oldest bookmakers in the business, Hills are now a tour de force online...

9.2 / 10


 One of the oldest bookmakers in the business, William Hill are now a tour de force online. A major overhaul of their online betting site means a huge product offering, with betting on everything you could think of. Add a good dose of betting in running, William Hill should be your betting site of choice.

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Fair Play...
It is true to say that William Hill was going a bit stale. Playing second fiddle to the betting giant down in Rayners Lane, Hills looked to the glory days of the 1970s in every single way possible. Fast forward though 30 years and the Leeds based business took stock, rebranded itself in all but logo and came up with a betting website to be proud of.

And the secret of William Hill's recent success? Well, product... lots of betting product, which is easy to find and easy to place bets on. What Hills did was rejig with one thing on their mind - Betting in Running - and lots of it, making it one of the most dynamic, exciting and 'of the moment' bookies in the business.

Best Website?
Well, let's put it this way - William Hill won't win awards for the way it looks. It is fair to say that the branding still looks a bit 1970s, still a bit dated (although it is an improvement from a couple of years ago). The key to why this site is one of the best though is eae of use - substance over style, it does exactly what you'd want from a betting site - get your bet on, with as few clicks as possible.

Best Prices?
With the UK betting market being as packed and ruthless as it is, it would be easy for a goliath like William Hill to fall by the wayside. But under new management, notably Mr Ralph Topping, the uk bookie has become the punters friend - loads of concessions, promos and free bets - as well as their Best Odds Guarantee which has delighted punters everywhere.

Best Customer Service?
So William Hill have the product, they have the prices, and their website is very easy to use (albeit a bit ugly) - so the cherry on the cake is Hills customer service - quite simply it is quality. First of is a FAQ section on the site that is as comprehensive as it gets. If you'd rather email for help, then web forms are there for you and are very easy to use. If like me, you'd rather speak to a real person, then again you have around the clock support that is not only curteous and friendly, but knowledgeable.

Casino Geezer's Final Verdict...

Honestly, William Hill is just about as good as it gets. It has all the bets you would want, a website that is very functional and easy to use, plenty of bonuses for those of you who like that little bit back - and a customer service team that not only knows what they are doing, they do it with a smile. Nice one Billy Hills.